Simplified TechSpeak for the Technically Befuddled

Thanks for reading my book. I hope it brought real value to you – and helped you recognize opportunities / gaps where your business can evolve & grow. This page is a list of credits and references for the book.

Google’s research about the digital experience in shops
https://www.thinkwithgoogle.com/consumer-insights/how-digital-connects-shoppers-to-local-stores/

Why a website is needed
http://www.serviceonemarketing.com/why-do-i-need-a-website/

My research on ‘Technology utilization patterns and business growth in Small/Medium Enterprises’ at Cornell University’s arXiv
https://arxiv.org/abs/1808.03956