CIO Archives - Thoughts in Black & White - by Chaitanya Dhareshwar

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Risk Management

Posted: on August 27, 2012August 27, 2012by Chaitanya Dhareshwar

IMHO, I would classify risk management as “very subjective”. Consider a website development project that has been funded, and is estimated to take 100 man …

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Contact Me

Posted: on April 30, 2012April 30, 2012by Chaitanya Dhareshwar

I reside at Aya Nagar, New Delhi and can be contacted on +91.9873550253

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Internet at Aya Nagar

Posted: on April 30, 2012July 4, 2012by Chaitanya Dhareshwar

3 days after the move to the village it’s now time to get us an internet connection! Surprisingly Aya Nagar has a bunch of fast …

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The FINAL fix for a Mac Repeat-email problem

Posted: on April 25, 2012April 30, 2012by Chaitanya Dhareshwar

In the interests of allowing the Mac Pro to be able to function adequately with a “normal” server, we’ve had to update the server – this …

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BUT YOU’RE IN A FULL TIME JOB!! HOW CAN YOU LIVE WITH YOURSELF??

Posted: on April 23, 2012April 30, 2012by Chaitanya Dhareshwar

I’m asked this every other day by people I meet – specially because they confuse “VCIO” and the website www.vcio.in and my blog cbd.vcio.in and …

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Does content marketing have a significant impact with consumers?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you start a content marketing effort with limited resources?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
If I’m on a shoestring budget, why invest in content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you gauge long-term success in the short term?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.