Chaitanya Dhareshwar, Author at Thoughts in Black & White - by Chaitanya Dhareshwar - Page 8 of 8

All posts by Chaitanya Dhareshwar

Chaitanya Dhareshwar, a Technocrat | CIO.

Member of various key technology and management organizations (IETF, ISOC, CSI)
with 14 years of technology management & advisory experience
has transformed companies from "stone age" to "space age". I build high-scale, self-sustaining, self-service platforms. Passionate about technology, innovation and creating killer opportunities that only great tech can bring. I've led teams from 5 - 150 people, and am hands-on with all forms of technology.

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Word interop automation – the INCREDIBLY easy solution

Posted: on December 2, 2011April 30, 2012by Chaitanya Dhareshwar

After a harrowing time finding out why microshaft word doesnt work in automation – here’s the quick & easy: 1. Install office 2007 2. Install …

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Email sending issues with Outlook 2007

Posted: on September 14, 2011April 30, 2012by Chaitanya Dhareshwar

I travel a good bit; with my laptop – and when the internet access mode changes I find that my Outlook email may occasionally get …

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VSAT and VPNs

Posted: on September 8, 2011April 30, 2012by Chaitanya Dhareshwar

A recent discussion with the PNG group about VSAT and VPNs made me realize how varied implementations are; and how forward and brave some tech …

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Confusion: IT Manager or CIO? or VCIO – whats the difference??

Posted: on August 11, 2011April 30, 2012by Chaitanya Dhareshwar

A question that was brought to my attention – “What’s the difference between the three terms used here and why are they used interchangably? I …

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IT Management in the travel industry

Posted: on July 19, 2011April 30, 2012by Chaitanya Dhareshwar

Recent thoughts: Does the travel industry need a different sort of Information technology – or do we simply need a different style/understanding of IT Management? …

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Ensuring data integrity and security

Posted: on June 28, 2011April 30, 2012by Chaitanya Dhareshwar

It’s important to note that while 100% is not a practical number in technology terms, we intend to get as close to 100% perfect. Nearer …

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Tablets & Tourism

Posted: on June 28, 2011April 30, 2012by Chaitanya Dhareshwar

Albeit fiction today, this article simply aims to express possibilities using today’s technologies. With the latest rave about the i-pad, the streak and other such …

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Does content marketing have a significant impact with consumers?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you start a content marketing effort with limited resources?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
If I’m on a shoestring budget, why invest in content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you gauge long-term success in the short term?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.