May 2014 - Thoughts in Black & White - by Chaitanya Dhareshwar

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My experience with the Dell Venue 8 Pro

Posted: on May 21, 2014May 21, 2014by Chaitanya Dhareshwar

Let’s start with the ‘bad’ bit first before we come to the ‘good’ bit. As always I will be unbiased in my judgement, and I’m continuing …

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Open source suddenly insecure?

Posted: on May 7, 2014May 7, 2014by Chaitanya Dhareshwar

If you haven’t heard of the Heartbleed bug in the past month or so, and you use computers – you seriously need to refresh your …

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Broadcom NetXtreme Gigabit Ethernet running at 100Mbps

Posted: on May 1, 2014May 1, 2014by Chaitanya Dhareshwar

In a funny turn of events we noticed one of the Broadcom NetXtreme Gigabit Ethernet points on our server (HP’s DL380 G8) was running at …

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Happy May!

Posted: on May 1, 2014May 1, 2014by Chaitanya Dhareshwar

May day, MAY DAY! Yes it’s the first of May – and I’ve lost (sob, sniff) the whole of April. I was planning to post …

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Does content marketing have a significant impact with consumers?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you start a content marketing effort with limited resources?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
If I’m on a shoestring budget, why invest in content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you gauge long-term success in the short term?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.