August 2013 - Thoughts in Black & White - by Chaitanya Dhareshwar

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Entrepreneurship to a CIO

Posted: on August 28, 2013August 28, 2013by Chaitanya Dhareshwar

One of the main reasons I started my venture, was to be rich and famous. Sure it didn’t get there and sure it died in …

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IETF – making the internet safe, keeping privacy sacrosanct

Posted: on August 25, 2013August 25, 2013by Chaitanya Dhareshwar

As a member of IETF now, this is so incredibly relevant… What with Prism and all breaching the fundamental concept of the internet… Key architects …

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Top 3 Strategic objectives that are easy (IMHO) at any company

Posted: on August 24, 2013August 24, 2013by Chaitanya Dhareshwar

A. Increasing market share using technology (internet or other such means) Market share is one of the things every company wants to build up. It’s …

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Light hearted humour

Posted: on August 24, 2013August 24, 2013by Chaitanya Dhareshwar

Got this funny chain mail a while back. Please read and feel free to share! The British are feeling the pinch in relation to recent …

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Does content marketing have a significant impact with consumers?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you start a content marketing effort with limited resources?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
If I’m on a shoestring budget, why invest in content marketing?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
How do you gauge long-term success in the short term?

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.